Why Operators Prefer TrueMeter Over GetChoice

Most enterprise energy providers approach utility spend the same way: deploy a team of consultants, go to market on large procurement contracts, and layer a reporting platform on top. GetChoice fits that mold. Its model centers on energy procurement and advisory services for large enterprises, delivered by a team of experts and priced as a custom engagement — powerful for a Fortune 500 energy desk, but heavy for an operator running dozens or hundreds of restaurants, stores, hotels, small venues or gyms.

GetChoice Alternative for Multi-location Businesses: Why Operators are Switching

Most enterprise energy providers approach utility spend the same way: deploy a team of consultants, go to market on large procurement contracts, and layer a reporting platform on top. GetChoice fits that mold. Its model centers on energy procurement and advisory services for large enterprises, delivered by a team of experts and priced as a custom engagement — powerful for a Fortune 500 energy desk, but heavy for an operator running dozens of restaurants, stores, or gyms.

TrueMeter was designed for a different customer and a different promise: a line-by-line audit of every charge across every site, real-time energy demand intelligence, active rate recovery, an automated month-end close — and one fixed, predictable monthly amount that TrueMeter pays to your utilities on your behalf. The typical multi-location client captures 5 to 15 percent in savings and hands off utility AP completely, with no consultants to manage, no process changes, and no upfront investment.

Quick Comparison

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What is GetChoice?

GetChoice (stylized GETCHOICE!) is an enterprise utility management and energy procurement company headquartered in Houston, Texas, with additional offices in Louisville and Spokane. It is the rebrand of Choice! Energy Management, whose lineage traces back to a natural-gas brokerage co-founded in 1994 and to Choice! Energy Services, established in 2002 following the deregulation of the Texas electricity market. By its own description, the company "grew out of a wholesale market maker into a retail energy adviser." It rebranded to GETCHOICE! in 2022.

That heritage shapes the product. GetChoice is fundamentally a procurement-led energy advisory: power and gas desks negotiate supplier contracts, build hedging strategies, and go to market using aggregated volume, while a proprietary platform (GET) adds bill pay, telecom, sustainability/ESG reporting, market intelligence, and regulatory support. The work is delivered by a team of consultants — the company describes "deploying our entire team of experts" to monitor, negotiate, and validate a client's portfolio — and it is classified as a consulting-services business. Its target customer is the large enterprise: health systems, manufacturers, refineries, universities, and national portfolios.

• Service: Energy procurement and supplier negotiation, hedging, utility bill pay, telecom, sustainability/ESG reporting, market intelligence, and regulatory support — delivered by a team of energy consultants plus the GET platform
• Founded: Lineage to 1994 (natural-gas brokerage) and 2002 (Choice! Energy Services, post-deregulation); rebranded to GETCHOICE! in 2022
• Pricing: Not publicly disclosed; a custom enterprise procurement/advisory engagement (the company markets a savings-aligned, no-commission "fiduciary-first" fee structure)
• Platform: Proprietary GET reporting platform layered onto a procurement-and-advisory core; the firm is classified as a consulting-services provider

What is TrueMeter?

TrueMeter is a utility management platform purpose-built for multi-location enterprises. We pay, audit, and optimize utility bills across every site you operate. Most clients capture 5 to 15 percent in savings while gaining predictable monthly budgets and full portfolio analytics.

• Service: We connect directly to your utility accounts, audit every invoice, pay on time, and surface savings automatically
• Partners: Restaurant chains, retailers, hotel groups, gyms, and property managers operating 10 or more locations across multiple states
• Pricing: A modest monthly per-location fee plus a share of the savings we recover. No savings, no savings share.
• Investment: Zero upfront cost, no implementation fee, no in-house energy team or workflow overhaul required

Key Differences

Savings Identification

GetChoice's savings come primarily from procurement: its desks go to market, aggregate volume, and negotiate supplier contracts — an approach that works best in deregulated markets and for enterprises large enough to move suppliers. Its platform adds invoice anomaly detection on top. The model is strong, but it is also consultant-dependent, and the biggest wins are tied to going to market and signing new contracts.

TrueMeter audits each line item before payment is released, across both regulated and deregulated markets, every month, on every account. Across our book, more than one in six locations carries a recoverable billing error in any given quarter, and a typical recovery sits between $4,000 and $18,000 per location each year. One client, a property management firm, had been paying utility bills on a hotel they no longer owned for nine months — the total reached $400,000, and their previous vendor never raised a flag. That kind of error doesn't get caught by a procurement strategy; it gets caught by auditing every bill.

Billing Model

GetChoice runs a bill-pay and AP-automation workflow: invoices are captured, validated against contracted rates, and processed for payment through your ERP and AP systems. It's a real improvement over manual processing — but you continue funding the actual utility spend each cycle, which means your monthly outlay still moves with the market and the seasons, and accruals remain variable.

TrueMeter charges a single amount per entity on the first of the month, settles every utility between the 1st and the 7th, and delivers a complete reconciliation package at month-end. Your AP team moves from processing 40-plus invoices each month to reviewing one consolidated statement. Because we take on the bill itself, your budget becomes a fixed, predictable number instead of a moving target.

Software vs. Service

GetChoice is, at its core, a team of energy experts with a platform attached. Its value depends on consultants who monitor, negotiate, and validate your portfolio, and its origins are in wholesale and retail energy trading. That's a strength for a complex enterprise procurement mandate — and a lot of overhead for an operator who simply wants their power bills handled.

TrueMeter was engineered with AI models in 2023 specifically to parse thousands of utility bill formats from more than 3,000 providers and to run the entire cycle — optimize, audit, account, pay — automatically. There's no engagement to staff but a Customer Success Manager and Energy Expert assigned to you. The software does the work, and you watch the savings show up.

Analytics

GetChoice offers portfolio dashboards, benchmarking against comparable enterprises, and executive- and ESG-level reporting — analytics pitched at the CFO and the sustainability officer of a large organization. You get consolidated totals and strong reporting, but the lens is enterprise-wide and finance-first.

TrueMeter exposes every site, benchmarked against comparable businesses in your industry, with the operational detail multi-unit operators actually act on: usage per square foot, store open/close efficiency, and after-hours alerts. Several clients have uncovered locations that were never closing properly at night — HVAC and lighting left running for hours — and recovered thousands every month simply by tightening operations. That's a class of insight a portfolio-level report rarely surfaces.

Pricing Structure

GetChoice does not publish its pricing. Its model is a custom enterprise procurement/advisory engagement, quoted per client, which makes it difficult to know upfront what you'll pay or how fees relate to outcomes — even with a savings-aligned framing. For a large enterprise with an internal energy team to evaluate the proposal, that's manageable. For an operator who just wants a clear number, it's friction.

TrueMeter charges a low monthly per-location fee plus a share of the savings we generate. If we don't generate savings, you don't pay a savings share. Our success only happens when yours does.

FAQ

How long until I see savings with TrueMeter? Most clients see their first recoveries within the initial audit – often before the first month is complete. Rate optimization savings follow as we work through your locations and identify switching opportunities. You don't have to wait for a contract renewal cycle to start seeing results.

Do I need to contact utilities? No. We handle every utility relationship on your behalf – payments, disputes, account changes, service requests. If there's an emergency that requires someone physically on-site, we'll let you know. Everything else goes through us.

What utilities does TrueMeter manage? Electric, natural gas, water and sewer, waste management, and telecom. If it shows up on a bill and gets paid every month, we manage it. We also handle municipal utilities that still send physical mail. We have a virtual mailroom that digitizes and processes those automatically.

What industries do you serve? Restaurant chains, retail chains, hotel groups, gyms, wellness centers, and property managers. If you're running multiple locations across multiple states and utility management is eating your team's time or your budget, we're built for you.

What's the contract length? Month-to-month after the initial term. We want clients who stay because we're delivering value, not because they're locked in. If you want to cancel, you can.

Can TrueMeter work nationwide? Yes – all 50 states, any utility provider. When we encounter a provider we haven't seen before, our system handles it automatically the vast majority of the time. The rare exceptions are resolved within days, not weeks.

How secure is the platform? TrueMeter is a SOC 2 Type 2 compliant software developer and customer utility credentials are encrypted on Google Cloud — no human at TrueMeter sees your passwords. Our agents use them solely to access your accounts and retrieve bills on your behalf.

What if we have complex ERP integrations? We match whatever file format your ERP already accepts – MRI, Yardi, SAP, NetSuite, QuickBooks, and others. Send us how you're currently booking utilities and we'll replicate it automatically going forward. Your chart of accounts, your GL coding, your approval workflows. None of that changes. Just the utility-specific part.

We have locations opening, closing, and transferring constantly. Can you handle that? Yes. We process approximately 100 account onboardings and offboardings per month across our portfolio. When a location closes or transfers to a tenant, we manage the utility account transition on your behalf.

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Competitive details about GetChoice are drawn from GetChoice's public materials (getchoice.com and company history) as of June 2026. Figures and claims about TrueMeter reflect TrueMeter's own published data; verify current numbers before publishing.

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